Download the JLC 2012 Rate Card


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THE JOURNAL OF LIGHT CONSTRUCTION

NATIONAL ADVERTISING RATES
THE JOURNAL OF LIGHT CONSTRUCTION 2012 Full Color Rates (gross)

Color Rates	Open Rate	Bronze	Silver	Gold	Platinum	Diamond
Full Page	$9,665	$9,180	$8,700	$7,975	$7,730	$7,255
2/3 Page	$7,210	$6,855	$6,495	$5,955	$5,770	$5,410
1/2 Page Island	$6,755	$6,420	$6,080	$5,575	$5,410	$5,065
1/2 Page	$5,710	$5,435	$5,140	$4,720	$4,575	$4,290
1/3 Page	$4,175	$3,970	$3,645	$3,760	$3,340	$3,135
1/4 Page	$3,340	$3,175	$2,920	$3,005	$2,670	$2,500
1/6 Page	$2,720	$2,590	$2,380	$2,455	$2,175	$2,040
1/9 Page	$1,755	$1,665	$1,535	$1,580	$1,400	$1,320

Black & White: Deduct 15% per page
2 Color Process: Deduct 10% per page
PMS Color: Add 15% per page

Cover Rates (non-cancelable, gross)	1x	3x	6x	12X
Inside Front Cover	$16,740	$15,485	$14,575	$12,880
Inside Back Cover	$14,440	$13,275	$12,560	$11,115
Back Cover	$18,400	$16,950	$16,025	$14,170

REGIONAL ADVERTISING RATES
New England  12 Issues
CT, ME, MA, NH, Upstate NY, RI, VT
THE JOURNAL OF LIGHT CONSTRUCTION 2012 Full Color Rates (gross)

Ad Type	1x	3x	6x	12x
Full Page	$4,330	$4,105	$3,930	$3,675
2/3 Page	$3,225	$3,120	$3,005	$2,910
1/2 Page	$2,565	$2,475	$2,400	$2,295
1/3 Page	$1,835	$1,780	$1,750	$1,655
1/4 Page	$1,515	$1,465	$1,415	$1,335
1/6 Page	$1,110	$1,065	$1,040	$970
1/9 Page	$680	$605	$560	$505

Mid-Atlantic
4 Issues (March, April, June & September)
DE, MD, NJ, New York City & Long Island, PA, VA, DC

Ad Type	1x	2x	4x
Full Page	$3,390	$3,280	$3,120
1/2 Page H	$1,875	$1,815	$1,720
1/4 Page V	$1,015	$960	$895

Color:
Black & White: Deduct 15% per page
2 Color Process: Deduct 10% per page
PMS Color: Add 15% per page

Classified Rates (net)	1x	6x	12x
3/9 Page	$3,215	$2,790	$2,475
2/9 Page	$2,150	$1,850	$1,665
1/9 Page Island	$1,070	$925	$825

Product Literature Rates (Net)		1x	6x	12x
3/9 Page		$3,790	$3,245	$2,920
2/9 Page		$2,530	$2,160	$1,935
1/9 Page		$1,260	$1,080	$980